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Personal – The Future of Retail

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Chief Experience Officer Dominique Essig discusses retail trends and the importance of personalization.

Plenty of people don’t remember life before the Internet. Dominique Essig isn’t one of them.

The Bonobos Chief Experience Officer remembers the first wave of internet businesses in the mid-’90s. A Duke graduate, Essig spent more than a decade at Travelocity before taking a leap into the world of fashion ecommerce in 2013.

Watching ecommerce evolve
Now she’s watching the ecommerce model evolve and doing her part to shape it at Bonobos, the New York City-based apparel powerhouse built on providing better-fitting men’s clothing paired with exceptional customer service.

At Bonobos, Essig’s team of more than 60 includes everyone from engineers to data scientists to customer service “Ninjas,” all of whom aim to give customers a positive shopping experience across channels.

In the interview below, Essig talks about Bonobos’ model, personalization, why payments are important, and what all this means for the future of retail.

Bonobos executive Dominique Essig discusses the future of retail and retail trends.

Q: How are consumer expectations changing in retail?
A: The consumer always drives what we do. They want you to have a better sense of who they are. They want you to create a better experience for them.

What are they doing online? Offline? How do we marry those together? In our case, it’s also about empowering the sales associate. How do you empower them to have a deeper interaction in the store?

How do you make the customer feel more valued? That’s the role of technology. Tech and data are for building stronger relationships with our customers.

Q: What is the customer of the future mainly concerned about?
A: The customer wants to derive value from every interaction so that it’s not a waste of their time. They also want to have a sense that the brand understands them – that the brand is curating an experience so that it feels more engaging. The consumer wants the brand to know if they spend an hour in the store – that carries forward.

We want our customers to sense that we know who they are, we value their time, and our whole objective is to make the experience delightful.

Q: Why is payments so important to a company like yours?
A: Our interactions in a store are not typical of what a customer might experience in a traditional retail store. We don’t have a checkout counter, so it’s important for us to build our model so that every part of the process is seamless. We want the Guide to focus entirely on the consumer.

When they’re exploring, when they’re educating themselves, the Guide walks with them. The Guide removes the physical barriers and puts so much more emphasis on customer understanding. Did the guy get everything he needs? When there’s a seamless experience between online and offline, the Guide can take the time to look the consumer in the eye.

Adyen helps us think more clearly about whatever journey the customer has taken — who they are, what they want, and leveraging their profile across devices.

Q: Why did Bonobos choose Adyen?
A: We wanted a payments platform that could be utilized in-store and online, allowing us to continue to focus on the customer and not our payment processes.

Q: As Bonobos continues to grow, how will Adyen help you flourish in this new phase of the business?
A: It is so important for Bonobos to continue to focus on exceptional customer experience. We do that with our Ninjas (customer service team) and our Guides (store associates).

As our customers continue to move fluidly between online and offline, we need to be able to meet their expectations. Adyen allows us to easily manage payments across platforms.

Q: How do you think payments will change going forward?
A: Omnichannel these days is simply table stakes. Customer expectations are not simply that you’re able to sell across channels, but also that the whole experience is intuitive and fluid.

The consumer of today, and tomorrow, makes it clear: there is a need and demand for what I want, when I want it.

Q: Do you expect to see this translate into instant deliveries?
A: No. Not every customer believes that they need something in the next hour. I don’t think we’ll see the extreme version of shipping, which is more like instant gratification. Instead, I think we’ll see that customers want to control delivery times — I want this product, and it should be delivered between 6 and 9pm.

They’ll also be willing to wait a bit longer if it’s a custom product and it’s just what they need. As in: I don’t mind waiting a bit longer if it’s for pants with my custom measurements.

Customization will be key, and the businesses themselves have to balance this with profitability and sustainability.

Q: Will brick-and-mortar stores eventually go away?
A: Customer expectations around this are radically changing every single day. But I think customers won’t choose one sort of experience over the other. They’ll choose both. We’re using our technology to fuel better, richer interactions between two humans – which so many of our customers still crave.

Q: What do you find most fulfilling about your job?
A: The stakes for what customers expect from this combination of digital experience and ecommerce sales just keep getting higher and higher. The evolution of retail is fascinating right now. I see constant movement and pace of change. I find it incredibly exciting.

Q: And what’s one thing that surprises you about your job each day?
A: I never thought I’d be thinking so much about men’s pants.

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Top 5 Tech Companies To Work For In 2018

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Only a few out of every odd organization can furnish its representatives with the chance to state that they take a shot at items that have changed the world. In any case, with regards to the tech area, numerous can make the claim.

Facebook did it with online networking, Apple with the cell phone and Google with its internet searcher, and that is to give some examples. These and different disruptors keep on transforming everything from how we function, to how we shop and mingle, or even choose where we will eat at night—in the process producing colossal incomes and, now and again, contentions.

Subsequently, the opposition to work for the absolute best tech firms is savage. Notwithstanding, these associations are similarly as focused with regards to drawing in top ability. A critical methodology here is making the best encounters for their representatives. Think liberal remuneration bundles, significant investment opportunities, remarkable grounds, amazing advantages (housetop canine parks, anybody?) and—obviously—the energy of chipping away at forefront items.

So which tech organisations are pulling in front of the rest with regards to worker fulfilment? Our information researchers took advantage of our database of in excess of 18 million business surveys and did the math to present to you the rundown of the overall best tech organisations to work for in 2018.

5. SAP

Year founded: 1972

Headquarters: Walldorf, Germany

Number of employees: 88,500+

4. Google

Year founded: 1998

Headquarters: Mountain View, CA

Number of employees: 75,606+

3. Facebook

Year founded: 2004

Headquarters: Menlo Park, CA

Number of employees: 23,165+

2. Adobe

Year founded: 1982

Headquarters: San Jose, CA

Number of employees: 17,000+

1.Salesforce

Founded: 1999

Headquarters: San Francisco, CA

Number of employees: 25,000+

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Disclaimer: All images are sourced from the web. No copyright infringement intended.

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Top 3 Smart Watches For 2018

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Smart watches are the new accessory that adds convenience to your daily life. In addition, it represents a good status quo along with a various features. You can stay connected to important updates, notifications and news all the time.

Apart from this, they look cool to wear. So without further ado, here are top 3 smart watches that you must look out for in 2018

Apple Watch 3

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Apple watch series 3 is the best smart watch to get your hand on. The hardware is super quality material with novel features. For instance, the LTE connection is awesome; but keep an eye on the battery as it consume a ton of energy. Available with 1.53” OLED display, S2 dual core processor, the watch is available in 8GB and 16 GB storage variants. Equipped with NFC, Bluetooth and Wi-Fi, this IPX7 rated watch comes with wireless charging and a battery life of 18 hours.

Ticwatch E

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Ticwatch E is relatively small and new brand to the smart watch universe. However, this is the best android watch that you can buy on the market today. It has a built-in GPS, accurate heart rate sensor and great design. Available at a low price, this watch supports both iOS 8+ and Android 4.3+ too. With a storage capacity of 4GB, Ticwactch E lasts up to 24 hours and charges via a magnetic connecting pin. The watch has an IP67 rating making it ideal for fitness enthusiasts and can be connected to Wi-Fi via Bluetooth 4.1.

Samsung Gear Sport

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Available with Tizen OS, the smart watch is compatible with iOS and Android phones. It is one of the best premium quality smart watches available in the market today. It has 50m waterproof capability and comes with an in-built GPS. Built to attract fitness freaks, who love to have a smart watch while swimming, Gear Sport is one the best smart watches to look out for from Samsung.

Disclaimer: Photographs utilized by this page is not the sole property of the page or it administrators; the photos utilized by us come from around the worldwide web and are shared publicly.

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Top 5 Tech Predictions For 2018

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After a surprisingly strong 2017, our collective attentions now turn to the New Year, here’s a reasoned look at some key themes that are expected to drive important advances in the tech industry in 2018.

1: Artificial intelligence

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Practical advancements in artificial intelligence will start to enable a relative form of computing with some of our devices, particularly smartphones and smart speakers. As a part of its evolution, AI will provide smart virtual assistant almost like the Wi-Fi network and data we use on a smartphone. Voice-controlled devices will work in harmony with facial recognition and biometric devices. Online content generation will become spontaneous and automatic; medical field will see applications and devices run by AI too.

2: For Semiconductors, 2018 will be an year of positive surge

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In 2018, several additional new chip architecture announcements having much wider use of computing accelerators across a variety of devices and applications are likely to develop at a very faster rate. This year will see a tremendous amount of attention focused on these newer types of more specialized semiconductor chips right from data centers to consumer gadgets. A sizable portion of software development, R&D, and overall focus in 2018 is going to be directed towards game-changing new components that will complement new technology and innovations.

3: Edge Computing will transforms the Cloud and Subsume IoT

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In 2018, Edge computing will see its working in real time. Earlier the benefits of edge computing were extrapolated and promises were made which promised a more connected and intelligent tech device world. IoT will be an integral part of Edge computing as it enables Cloud to perform at a much faster rate allowing radical changes with features of scalability and lower cost.

4: 5G Drives New Types of Competitive Connectivity

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Inspired by 5G, connectivity will see an upscale improvement. The ability to have a consistent connectivity experience, regardless of location, the number of devices connected to a source and other factors that commonly limit speed or quality of connections will be resolved with 5G.

5: Voice Computing

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Voice computing is inspired from voice-based personal assistants that are internalized into today’s smartphone. As an extension to the technology, wide range of device including TV and vehicles use voice-based technology too. The goal is to use personal simultaneously across multiple platforms by combining functionalities that can be triggered by voice activation. In short, devices in future will function with voice commands, as machine learning will provide the capability of changing voice commands to machine language and vice versa.

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